I was reading the February edition of Success Magazine and an article written by Beth Douglass Silcox titled “Perception is everything: As a salesperson, your social skills can open doors – or slam them shut” caught my interest As  you can tell by the title, the article centered around selling techniques.  As I reading the advice that the sales gurus were sharing, I realized that a lot of the advice was relevant to leaders.

According to one of the sales experts, Gary Hankins,  author of  “The Power of the Pitch“  perception is reality and the difference between a successful salesperson & a mediocre one is that the successful ones know how to control another person’s perception & understands the value of building relationships & social behavior.  That made me wonder how many leaders truly sees themselves as their employees do?

When working with leaders & their teams, I see this disconnect time & time again.  The leader always thinks the team sees him/her in one way when they actually see him/her in a very different way.  The team’s perception is usually not as flattering as the leader’s perception of him or herself.  The article is full of great advice that I think leaders can apply just as much as salespeople.  I would actually add that in today’s world, leaders are salespeople, too, because they need to constantly influence others – stakeholders, clients, bosses & employees – to get the work done.  The more we show the love, the more successful we will be.  I’ve heard leaders actually say they don’t have time to show the love.  They are too busy getting the work done.  Well, as the article shows, the more you show the love, the more people will want to work with you and actually, the easier it will be for you to get the work done.

So, as we celebrate Valentine’s Day today, and we show the love to our spouses, parents, children & all the special people in our lives, let’s remember to show the love to the people we spend a lot of time with everyday: our employees.  Here are some great ideas gleaned from the Success Magazine article that I think leaders can apply immediately to show their appreciation of their staff;

  • Foster relationships with your team by giving rather than receiving
  • Take an interest in WHO your employees are & not just WHAT they do or can do for you
  • Listen empathetically to what your employees say
  • Put your social ego aside & be natural with your employees
  • Lighten Up! Bring a little fun & humor into your relationship with them
  • Ask them questions & enjoy the dialogue
  • Focus on building a relationship with each employee rather than just “managing” them

The more we, as leaders, can connect with our team,  the more we can show them the love, the more we help them succeed and consequently, the more they will help us succeed.  In the end, that’s a beautiful legacy for a leader.

So what about it?  Ready to show the love to your team?  Today, Valentine’s Day is a good day to start.

Happy Valentine’s Day , everybody!